Brands & Websites Designed for You &
the Planet

We are a purpose-led studio; We prioritize projects that focus on climate action and social justice. We have a strict policy of declining any future contracts with fossil fuel companies or trade associations and front groups representing the interests of these companies.

In a complex world of choices, simplicity shines. Just like the best pizzas focus on mastering a few key ingredients—dough, sauce, and cheese—we apply the same principle to website design. Embracing simplicity eliminates non-essentials, emphasizing what truly matters. It brings clarity, efficiency, and ease to design and content.

Beauty enhances our lives. It helped our ancestors survive by indicating safety and edibility in nature. Neglecting beauty leads to dull environments and stress, while aesthetically pleasing surroundings improve well-being. Nature's efficient designs exemplify the power of beauty.

Just as Earth has boundaries, we establish our own limits for each project. By defining a page budget or the desired environmental impact, we set clear boundaries to guide our work. Regular reassessment ensures alignment with our goals throughout the development of a project.

We prioritize efficiency by avoiding energy-intensive media in our projects. Videos can be heavy, difficult to navigate, and costly to produce. They are also less searchable and can quickly become outdated. 3D graphics drain device batteries and pose accessibility challenges. We minimize excessive animations and blinking elements to create an efficient and user-friendly experience by using media judiciously.

In our design philosophy, typography reigns supreme. The selection and implementation of font(s) play a pivotal role in creating a unique identity and influencing the overall atmosphere of the project. By meticulously curating fonts, we bring depth and character to our designs. Typography breathes life into our creations, making them visually captivating and impactful.

Efficiency is at the core of our approach, and we employ various strategies to achieve it. Additionally to compressing and serving images in suitable sizes, we minimize data consumption and waste by removing unnecessary scripts. We also use cache system to reduce repetitive resource requests, enhancing overall efficiency.

We believe in the power of education and engagement to drive meaningful transformation. Recognizing that websites are dynamic and ever-evolving, we understand the importance of involving content creators in minimizing the environmental impact. We are part of a complex system and that change requires collective effort. By sharing our knowledge and empowering our team and clients with actionable instructions, we aspire to create a butterfly effect, sparking positive change beyond our immediate reach.

The pursuit of a sustainable web is a marathon, not a sprint. As web sustainability gains momentum, we're dedicated to embracing this direction while prioritizing well-being and enjoyment. Imperfections are inevitable. Mistakes are part of the learning process as we all navigate this journey together towards a more just and regenerative future.