Empowering Girls & Women
in India with Sathyam
Can we give a fresh, engaging look to this organisation while significantly reducing the impact of their presence online. The answer (of course) is yes - we could.
Design
Code
Visual Identity
Social Media Assets
The Sathyam Project is a social enterprise focussed on education and income generation in Chennai, India and exists to support the work of local Indian NGO KKSS through fundraising, income generation projects and infrastructure development. Hey Low embarked on this journey in 2020 as a first proof-of-concept: can we give a fresh, engaging look to this organisation while significantly reducing the impact of its presence online?
0.15g
of CO2 per page view
4x
faster than previous website
100%
Lighthouse performance score
A fresh, engaging look that significantly reducing the impact of Sathyam's presence online.
Before we redesigned this brand and website, most of the data was coming from images and video. The visual identity wasn’t very defined and the messages were unclear - this was problematic as it relied on the support of donations of which trust is an important factor. We partnered with Chennai-based artist Chaaya Prabhat for the illustrations for the website, reducing the need for heavy media, and alongside empowering and distinct messaging resulted in a clear brand experience with a low-carbon footprint.
