Fixing Fashion
with One Army

Buying new is old fashion.

Client
One Army
Year
2021
Roles
Branding
Design
Delivrables

Fixing Fashion is the sister project to Precious Plastic and its mission is to empower people from all over the world to fix their clothes with the motto buying new is old fashion.

We worked with Alicia and the Fixing Fashion team to design a distinct, clear brand that held its values front and centre. By allowing the messaging to hit the user as they entered the website, this meant less time explaining what they were all about.

“I didn’t want to support the linear way of producing and say recycling is the answer. Repairing, upgrading and actually caring for clothing is what’s really missing in fashion.”
Alicia Minnaard, lead designer of Fixing Fashion
Hey Low

Est. 2020

A design studio building low-carbon brands and websites.  

Follow us on Twitter and LinkedIn
This website emits only 0.05g per visit.
All our estimations are based on Sustainablewebdesign.org which use a reference of 0.81 kWH/GB.
For 10,000 monthly visits, this website will emit 7kg of CO2 per year.
The datas are powered by low-carbon energy
We use Infomaniak in Switzerland to host our data combined with Cloudflare as CDN
We respect your privacy.
We use Cabin to analyse this website without collecting any personal data, we don’t use cookies and we respect the privacy of our website visitors.

Hey Low Ltd is a company registered in the United Kingdom which operates remotely mainly from Western Europe and work with clients from all over the World. We speak English & French. And hopefully soon Portuguese.