The first part of the hey low logo - just the hey

Girls & Women
in India
with Sathyam

Crafting a fresh and engaging look for Sathyam while significantly reducing the impact of their online presence.

Design - Development


out of 100
Eco Design Level
See our Environmental Declaration for more info on our calculation methodology
compared to
industry average websites
Page weight: 572.49kb

According to HttpArchive (an open-source project that tracks how the web is built) the average page weight on desktop is 2,484kb
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The Sathyam Project is a social enterprise focused on education and income generation in Chennai, India. It was founded by Saskia Rysenbry and Rajini Devi in 2017 to support the work of the local Indian NGO Karunalaya Kalaiselvi Social Welfare Society (where Rajini works as Secretary Director).

Hey Low embarked on this journey in 2020 as a first proof-of-concept project: can we give a fresh, engaging look to this organisation while significantly reducing the impact of its presence online?
The answer (of course) was yes - we could.

A vibrant brand and website with reduced environmental impact.

Before the redesign of this brand and website, most of the data was generated by images and video. The visual identity wasn’t clearly defined and the messaging wasn’t straightforward - this was problematic as the project relied on the support of donations where trust is an important factor. We partnered with Chennai-based artist Chaaya Prabhat to create illustrations for the website, reducing the need for heavy media, and created empowering and clear messaging which resulted in a coherent brand experience with a low-carbon footprint.

Down on Low-Carbon?
Contact us
We are here to guide your brand and website through a transformative journey that turns a humble caterpillar into a breathtaking butterfly. Our process - Discovery, Development and Launch - creates polished end-products that authentically portray your brand as one with a minimal environmental impact.
The second part of the hey low logo - just the low