The first part of the hey low logo - just the hey


Designing a clear brand that holds its values and delivers its motto - buying new is old fashion.

Visual Identity


Not for sale.

Fixing Fashion is the sister project of Precious Plastic and its mission is to empower people from all over the world to fix their clothes

We worked with Alicia Minnaard and the Fixing Fashion team to design a distinct, clear brand that held its values front and centre. Allowing the messaging to impact the user as they entered the website meant less time explaining what they were all about.

I didn’t want to support the linear way of producing and say recycling is the answer. Repairing, upgrading and actually caring for clothing is what’s really missing in fashion.”
Alicia Minnaard
lead designer of Fixing Fashion
Down on Low-Carbon?
Contact us
We are here to guide your brand and website through a transformative journey that turns a humble caterpillar into a breathtaking butterfly. Our process - Discovery, Development and Launch - creates polished end-products that authentically portray your brand as one with a minimal environmental impact.
The second part of the hey low logo - just the low